The goal of this campaign was to drive brand awareness by creating content that focused on Pure Leaf’s mission that “No is Beautiful”. The brand wanted me to share my own personal story and create, inspiring, fun, and empowering content that described how saying “no” in specific scenarios empowered me and could also empower my followers. I created a nail art look featuring the colors from Pure Leaf's Extra Sweet Tea bottle, and described my journey from short stubby nails to now having long nails and creating viral nail videos - all because I said no to spending extra money at the salon.